OCT 2012

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/87458

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own app of ophthalmic images, ICD-9 codes, a vision symptoms menu and diagnostic images, a treatment menu, ophthalmic medications, and preferred practice patterns and patient education videos. Once I was hooked on the Eye Handbook App, it only made sense to take a look at the Doctor App, which was developed by the same three ophthalmologists. Here's what I liked about it: • The Doctor App appears on the patient's device as a branded (to your practice) app. • The patient can use it to schedule appointments, obtain directions to your office, learn about medical services, view educational videos, meet the office staff, refer another patient, ask a question, or request information. • Push notification is a feature that allows your office to send a text to the patient's phone announcing openings in your schedule, new services, specials, and new recruits to your practice. About 6 months ago, I began using the Doctor App, acting as a "guinea pig" among 42 doctors in our practice. Being a cataract surgeon with older patients, I often get the ques- tion, "What's an app?" from my patients. We are working on educat- ing patients with a desktop sign in the office and some conversations and quick demos. I believe the Doctor App will take off for LASIK surgeons, pediatric ophthalmologists, and general oph- thalmologists who are serving young through middle-aged, all of whom continued on page 8 October 2012 • Ophthalmology Business 7

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