OCT 2012

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/87458

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TM October 2012 www.OphthalmologyBusiness.org Vol. 3, No. 3 From the publisher A Donald R. Long Publisher don@eyeworld.org Julio Guerrero Graphic Design julio@eyeworld.org Jena Passut Editor jena@eyeworld.org Stacy Majewicz Managing Editor stacy@eyeworld.org Daniela Galeano Production Assistant daniela@eyeworld.org Jeff Brownstein Sales jeff@eyeworld.org Paul Zelin Sales paul@eyeworld.org ASCRS Publisher: OPHTHALMOLOGY BUSINESS is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591- 2220; fax 703-273-2963. Printed in the U.S. Editorial Offices: OPHTHALMOLOGY BUSINESS, 4000 Legato Road, Suite 700, Fairfax, VA 22033- 4055; 703-591-2220; fax 703-273-2963; email: jena@eyeworld.org. Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033- 4055; toll-free 800-451-1339, 703-591-2220; fax 703-273-2963; email: cathy@eyeworld.org Copyright 2012, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. October 2012 • Ophthalmology Business 3 Donald R. Long Publisher, Ophthalmology Business s physicians you live and work by a code of ethics. Ophthalmologists' principals are tested daily, with questions about finances, unhappy patients, and more. Ophthalmology Business has devoted this issue to some of those tough dilemmas, including a useful primer on ethics vs. morality by ethicist John D. Banja, Ph.D. ("Some fundamental observations about ethics," page 14). In our feature story, contributing writer Faith A. Hayden talks to experts about how to ethically deal with angry patients ("The ophthalmologist and the angry patient: Ethical strategies for taming tempers," page 16). It's easy to find yourself in an ethical pickle when dealing with finances. Ophthalmology consultant John B. Pinto discusses this in "Passing the hat to patients: Making adjustments in a lean economy" (page 20), while finance experts John J. Grande, Traudy F. Grande, and John S. Grande teach you how to make the most of your practice's profits ("Medical professionals: A prescription for your financial health," page 10). Thanks for reading,

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