NOV 2013

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/220233

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Page 106 of 122

How to attract and retain top talent by Mitch Levin, MD, CWPP, CAPP A ttracting, qualifying, hiring, training, and keeping top talent is one of the most challenging endeavors an ophthalmologist takes on, and, quite often, it is sorely overlooked and mismanaged. Far too few 12 are aware of the amount of business lost each year due simply to inadequate or poor quality front desk personnel alone. Here are a few key principles to help you stay a leader in your market. First, ask "why?" What is the purpose for this new position? Ophthalmology Business • December 2013 Think strategically. You will notice that I describe this as a position, not a person. How will this position make you more money or free your time to pursue more valuable or recreational tasks with confidence? You should only create and hire for a position if you do not have the

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