Eyeworld

JUL 2018

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/996695

Contents of this Issue

Navigation

Page 103 of 118

Pulsation System (Johnson & John- son Vision). Dr. Patel found that by bringing on these technologies, she has brought in new business, though it was not the primary reason she decided to invest in them. "It was pa- tient-driven," Dr. Patel said. Patients would come in wanting premium lenses that a neighbor from another city had or they wanted LASIK but were not candidates due to dry eye. Scenarios like these are what led Dr. Patel to bring in LenSx and LipiFlow. Since then, Dr. Patel said the dry eye population has been coming out of the woodwork. "I never set out to be the dry eye specialist of Wichita; it seems to have happened organically," she said. "Having the technology not only helped the patients that I had at that time, but it also acted as a mechanism for attracting new patients. They are now seeking me out, even though we do not advertise aside from our website and on social media." Dr. Patel said that after she start- ed offering iDesign for LASIK, she received consults based on the word of her first patient. "Happy patients will go out and tell everyone; unhappy patients will tell everyone times two," Dr. Patel said. Edward Rubinchik, MD, Smart Eye Care, New York, has had a similar experience in bringing in new tech- nologies. "Ophthalmologists don't have a good way to know what other practices are doing and instead are constantly trying to improve our pa- tient experiences. We grow by word- of-mouth referrals, and those come from happy patients," Dr. Rubinchik said. July 2018 • Ophthalmology Business 21 Dr. Patel has received many referrals as a result of bringing on new technologies. Source: Reena Patel, MD continued on page 22

Articles in this issue

Archives of this issue

view archives of Eyeworld - JUL 2018