Eyeworld

JUL 2018

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/996695

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20 Ophthalmology Business • July 2018 by Liz Hillman, Ophthalmology Business Senior Staff Writer Carving out a niche with services, technologies new to your market Some practices see opportunities in providing services not offered by others in their area W hen Reena N. Patel, MD, Wichita Vision Insti- tute, Wichita, Kansas, went into practice 13 years ago, she started off solo because she couldn't find another practice in the area that offered what she wanted: truly patient-centric care. Since then, Dr. Patel hasn't stopped filling what she sees as gaps in the market, bring- ing on technologies and services that might not be offered nearby, driven first and foremost, however, by pa- tient demand. "When I first moved to Wichita, I didn't necessarily plan to open my own practice, but when I looked at the options, I didn't like what I was seeing in regard to patient care. It wasn't patient-centric, which is my focus, so I decided to open up my own practice," Dr. Patel said, explain- ing that she built it from the ground up. "The two thoughts that I had were if you provide excellent patient care and you have the best technolo- gy to offer, you will be successful." Currently, Dr. Patel's practice is the only one offering cataract surgery with the LenSx Laser (Alcon, Fort Worth, Texas) in Wichita. Her practice was the first in the state to offer refractive surgery with the iDesign Advanced CustomVue LASIK system (Johnson & Johnson Vision, Santa Ana, California) and dry eye treatment with the LipiFlow Thermal Dr. Patel has brought on new technologies in response to patient needs that she has seen in her practice. Source: Reena Patel, MD

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