OCT 2013

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/194331

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Page 119 of 134

October 2013 Ophthalmology Business 117 The OWL webinar: Marketing your business and products with social media The key to effective social media is to ensure that you choose the ones that are right for your business and then leverage their marketing potential to the fullest The science of patient referrals How patients can become effective ambassadors for your practice Issues in selling a subspecialty practice The uniqueness of a subspecialty practice may require that a seller be open and flexible on the terms of a sale Read more at digital.ophthalmologybusiness.org.

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