October 2013
Ophthalmology Business
117
The OWL webinar: Marketing
your business and products
with social media
The key to effective social media
is to ensure that you choose
the ones that are right for your
business and then leverage their
marketing potential to the fullest
The science of patient referrals
How patients can become effective
ambassadors for your practice
Issues in selling
a subspecialty practice
The uniqueness of a subspecialty
practice may require that a seller
be open and flexible on the terms
of a sale
Read more at digital.ophthalmologybusiness.org.
