Eyeworld

2020 Administrative Eyecare Editorial Calendar ADMINISTRATIVE EYECARE Reaching the ophthalmic practice manager Administrative Eyecare (AE) is a member benefit publication of the American Society of Ophthalmic Administrators (ASOA). Printed six times a year, this award-winning magazine helps readers stay ahead of trends through feature articles, columns, and case-studies written by colleagues and subject matter experts. AE covers the latest news on legislative and regulatory issues, coding, human resources, business operations, technology, customer care, and much more—all designed to help the ophthalmic practice administrator and staff manage the business of ophthalmology. Readership Who reads Administrative Eyecare? Influential practice executives and administrators with a key role in the buying process for their practice, ASC, or other facility. The ASOA member is the target market segment for this publication, which has a distribution of over 2,000. Key demographics from a recent member needs assessment: • 72% of respondents have more than 10 years experience in the field • 50% of respondents have a total practice revenue of greater than $5M • 25% manage practices with at least 7 physicians • 47% of respondents operate ASCs • 67% of respondents run optical shops within the practice • 95% of respondents stated ASOA is a trusted source for news and information about ophthalmic practice management Contents include: • Advice for New Administrators • Business Operations • COE Corner • Customer Care • Fast Practice • Human Resources • Health Information Technology • Technicians and Training • Topics in Advanced Administration • Washington Watch: Legislative/ Regulatory Affairs • Book Reviews • Peer-to-Peer • Legal Issues • Coding/Insurance/Medicare • Marketing • Focus on a Practice • Game-changer Profile • Asked and Answered: Questions from ASOA EyeMail • Ambulatory Surgery Centers • Aesthetics and Oculoplastics • Optical • Retina January/February Cover story: Embezzlement-Proofing Your Practice • Dealing with Burnout More Effectively • Building a Compensation Philosophy • Constructive Disruption: Influencing Positive Change • "Conversational vs. Confrontational" Methods of Communicating • Keeping the Customer Satisfied: Technology Patients Want to See • The Concierge Practice of the Future • The 5S Method for Improving Productivity • A Nose for Business: Staying One Step Ahead of the Competition … and Yourself Space closing: November 21, 2019 Materials due: December 6, 2019 Mail date: February 2020 March/April Cover story: Focusing on Feedback—What Works, and Why • Listening as a Strategic Skill • How Using a Patient Educator Sent Our Conversion Rates Soaring • How Adapting a Culture of "Patient First" Changed Our Practice • Common EHR Documentation and Billing Errors: What Can Be Done? • Cataract Surgery Conversions: A Case Study • How and Why to Train Technicians on Billing and Coding • Integrating Your Opticians & Technicians, Part 1: Educating for Effectiveness • Nursing Leadership in the ASC—Why It Matters • How to Empower Your Staff Meeting distribution: The 2020 ASOA Annual Meeting in conjunction with the ASCRS Annual Meeting Space closing: January 20, 2020 Materials due: January 31, 2020 Mail date: March 2020 JULY/AUGUST 19 // VOLUME 28 // NO. 4 ADMINISTRATIVE EYECARE ALTERNATIVES TO PRIVATE EQUITY 2019 MEDICARE UPDATE A GUIDING STAR IS BORN— HOW ADOPTING A NEW APPROACH TO FEEDBACK TRANSFORMED OUR PRACTICE CULTURE recommended reading, pp. 10, 14, & 30 abc 4

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