4 Ophthalmology Business • July 2018
6 Fostering innovation through
constructive conflict
Stagnant practices can become innovative by harnessing
the power of conflict, according to a business expert
by Lauren Lipuma
8 Select the right team of brand builders to
grow your ophthalmic business
Select a team capable of telling more authentic, more consistent,
and ultimately, more profitable brand stories
by William B. Rabourn Jr.
12 The balancing act of a chief medical officer
CMOs discuss what it takes to fill this role in industry
by Liz Hillman
16 Finding a perfect fit: Assessing practice culture
Looking for a new practice to join? Get the scoop
on its priorities and values first
by Vanessa Caceres
20 Carving out a niche with services,
technologies new to your market
Some practices see opportunities in providing services
not offered by others in their area
by Liz Hillman
23 10 tips to make blepharoplasty a
success at your practice
Consider patient expectations, worst-case scenarios
by Vanessa Caceres
25 Steps to improve patient flow
To effectively address patient flow, practices need to focus on the
two distinct challenges of long wait times for appointments and
intra-office delays in care, advisers say
by Rich Daly
6 Fostering innovation
8 Select the right team of brand builders
12 The balancing act of chief medical officer
25 Steps to improve patient flow
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