EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.
Issue link: https://digital.eyeworld.org/i/996695
22 Ophthalmology Business • July 2018 continued from page 21 Dr. Rubinchik has found that newer technology, such as the Plusoptix device, has helped improve the flow of his practice. Source: Edward Rubinchik, MD Dr. Rubinchik has found this to be the case with the Plusoptix (Atlanta) autorefraction device he brought to his office. Always looking to improve practice flow and efficien- cy and conduct more informative ex- ams, Dr. Rubinchik said Plusoptix has fit in well with his practice, which sees patients of all ages. "It is not unusual on the same day to see grandma for a cataract evaluation and grandkids for a glasses check-up," Dr. Rubinchik said. "Plusoptix gives us a lot of quality information quickly. We are now able to screen children more quickly. Also, the staff members who were hesitant about seeing children now seem more comfortable. The patients and parents love the Plusoptix and the quick/fun way the exam occurs." Dr. Rubinchik said his practice focuses on being patient-friendly by investing in technology and staff training. "It's not easy or cheap, but [it is] the only way to survive in the rapidly changing world," he said. Dr. Patel said she brought tech- nologies on board to solve problems. "When patients come to me with a problem, it's my job to find a solution. I owe it to them to give them the best possible options for treatment," she said. Dr. Patel said identifying a patient need that's not being met by others in your area can help it be successful in your practice. "Find out what a major source of concern is for your patients and figure out a way for your clinic or your establishment to find a solution for that problem. I didn't go looking for these technologies, I didn't seek them out specifically to grow my practice, but more so because I had X number of patients who had this problem," Dr. Patel said. She also said identifying and educating yourself on your own passion in the field can drive interest from patients. "Once you establish yourself and you have a passion for whatever it is that you want to offer, patients will see that and they will continue to follow you. If you do an exceptional job in anything, you will create a following," Dr. Patel said. OB Editors' note: Dr. Patel and Dr. Ru- binchik have no financial interests related to their comments. Contact information Patel: DrPatel@WichitaEyeDoc.com Rubinchik: ed@rubinchik.com