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OPHTHALMOLOGY BUSINESS
June 2018
digital.ophthalmologybusiness.org
the organization and provide action-
able, encouraging feedback on the
progress being made. EW
other facets of your practice, to
providers, even vendors. Highly
successful practices have learned to
clearly communicate measurable
goals and expectations throughout
annually face challenges in keep-
ing salary comparisons among the
staff limited.
Apply this focused, specific,
goal-setting communication to all
goals. This is especially important
in fast-growing practices where
organizational priorities can shift
from month to month.
7. Consistent evaluation scoring
across the practice can be a chal-
lenge. Some managers grade easy
and others grade hard. Manage-
ment philosophies differ for mo-
tivating staff, ranging from giving
high praise to leaving scoring
room for challenges and growth.
Work with your management
team to set the parameters you
want followed for your practice.
8. Determine your reward system for
the accomplishments achieved
and to be recognized. Set a budget
for salary increases (or bonus
ranges) that your management
team will work within. Develop
standards with your managers for
fair distributions. Not all rewards
need to be salary-related. Alter-
nate rewards include time off with
pay, gift cards, one-time bonuses,
and public recognition for excel-
lent achievement.
9. Schedule performance appraisals
to be completed by the manage-
ment team throughout the year.
Use the hire date (which becomes
the employment anniversary date)
as the annual evaluation date
for each employee. This spreads
the task out over the year for
managers. It also takes the focus
off "raise time" in the practice.
Practices that complete all staff
evaluations at the same time
Ms. Wohl is president of
C. Wohl & Associates Inc.,
a practice management
consulting firm. She earned
her Masters of Health Ser-
vices Administration degree
at George Washington
University and has more than 30 years of hospital
and physician practice management expertise.
She can be contacted at czwohl@gmail.com or
609-410-2932.
Mr. Pinto is president of
J. Pinto & Associates Inc.,
an ophthalmic practice
management consulting
firm in San Diego. His
latest ASCRS•ASOA book,
Simple: The Inner Game
of Ophthalmic Practice Success, is available at
www.asoa.org. He can be contacted at pintoinc@
aol.com or 619-223-2233.
About the authors
