EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.
Issue link: https://digital.eyeworld.org/i/906004
55 EW FEATURE December 2017 • Preparing for changes in ophthalmology the Merit-based Incentive Payment System (MIPS) and reimbursement. Employee training was another area that Ms. Cook identified, as well as recruiting physicians and building relationships with optometrists and other physicians in the community. When it comes to hiring new doctors, Dr. Weinstock said they are not only looking for someone who is well trained but also someone with a good personality. "When we hire a new doctor, we spend quite a bit of time getting to know that doc- tor," he said. "We understand that in today's busy world, sometimes the doctor only has a few minutes with the patient, and those few minutes have to be very powerful and im- pactful for the patient." In a short amount of time, patients have to feel confident in the doctor, they need to develop a trusting relationship with the doc- tor, and they need eye contact, Dr. Weinstock said, and that is a lot to ask for in a short amount of time. New areas and goals Both Ms. Brown and Ms. Cook said that a key area of focus in the prac- tice is on the patient experience and quality of care in order to meet all the new compliance requirements of Poll size: 137 continued on page 56 How do you manage dry eye in your practice? I have a strong interest in dry eye and manage dry eye patients myself I have an ophthalmologist in my practice who I refer patients to I have an optometrist in my practice who I refer patients to I prefer not to see patients with dry eye and refer them out of my practice What tests do you perform in the diagnosis of dry eye disease? Tear breakup time Corneal staining with fluorescein Point of service testing such as tear osmolarity Both tear breakup time and corneal staining with fluorescein How would you best describe your practice? Our practice is getting smaller as doctors retire We are staying the same size We are adding more doc- tors and becoming larger We are strongly considering merging with another local practice All of the above Bruce Maller, president and CEO of BSM Consulting, talks about the company's services