4 Ophthalmology Business • September 2017
6 How ophthalmologists are impacted by
'alert fatigue'
Reducing alerts and alarms, making them more relevant to dial
back on this potential patient safety issue
by Liz Hillman
10 Reaching more patients with Google AdWords
search engine marketing
Use this tool to attract new website visitors, grow online sales,
encourage consumer calls, and increase brand awareness
by Chase Rabourn and William B. Rabourn II
14 Training residents for success
Which methods help most
by Maxine Lipner
16 Innovation in the delivery of eyecare
How private equity is playing into ophthalmology
by Liz Hillman
22 Boiling the frog
Any fool can buy, but it's the wise man who knows how to sell
by Roger Balser
23 When pharmacists change prescriptions:
How and why they do it
Perspectives on the practice of 'therapeutic substitution'
by Liz Hillman
25 Determining a practice's optimal market share
Is there an optimal market share for ophthalmology practices and,
if so, are there best ways to determine it?
by Rich Daly
6 Impacted by 'alert fatigue'
10 Reaching patients with Google AdWords
22 Boiling the frog
23 When pharmacists change prescriptions
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