4 Ophthalmology Business • July 2017
6 10 tips to grow your refractive cataract practice
Provide consistent patient education, get all staff on board with
premium technology
by Vanessa Caceres
8 When what a patient reports is different from
what's on the chart
Recent studies show discordance between patient-reported
symptoms and medical records, between pediatric patients'
viewpoints and those of their parents
by Liz Hillman
12 Online and in sight: Building a prominent
online presence
An online presence demands constant attention combined
with careful strategy, and the strongest often include more
than a website
by Brendan Gallagher, Chase Rabourn, and Leah Taylor
16 Patient-physician communication: Overcoming
barriers for better overall health management
'Medspeak,' health illiteracy, and language barriers
by Liz Hillman
22 Impacting the patient's experience through
personalized technology
Using available technology to reach and educate patients
by Heather Gerlach
24 When to talk to local market leaders
Other healthcare entities may provide practices with
valuable insights
by Rich Daly
16 Patient-physician communication
12 Building a prominent online presence
22 Using technology to reach patients
24 Talking to local market leaders
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