EW NEWS & OPINION
27
June 2017
everyone. It doesn't matter what col-
or skin you have, it doesn't matter
your socioeconomic status, it should
not matter how much money you
have, it should be a right and some-
thing everyone should have access
to, and unfortunately, that's not the
way it is. … I think access to health-
care and eyecare is a limited resource
for many people," Dr. Batlle said.
"The SIGHT project, the message, is
to look at what can be done when
there is a will to do something. The
examples of Aravind in India, exam-
ples from China … this has been a
message to everyone that they can
break barriers if people have a will
and a willingness to do it."
SEEING, the planetarium
component of the project with Neil
deGrasse Tyson as the narrator,
takes the viewer along the story of a
photon's journey through space to
the eye to teach how vision works
to create the image interpreted by
the brain. This film, with underwrit-
ing from Carl Zeiss Meditec (Jena,
Germany), is being offered to more
than 1,500 planetariums worldwide
free of charge. Mr. Koenig said the
planetarium film Two Small Pieces
of Glass, part of the 400 Years of
the Telescope project, was the most
played planetary program in history.
"We hope the same thing happens
with SEEING," he said.
"When it comes to the
public's understanding of vision
and vision care, our world will be
smarter because the SIGHT project
explains what the public needs
to know about their eyes," said
Dr. Fleishman, who is chair of the
SIGHT Advisory Board. "The primary
goal of the documentary, associated
planetarium film, and the collat-
eral components is to educate and
inform people worldwide regarding
our most treasured sense—sight.
The project says to every human
being on earth, 'Go have your eyes
examined.'"
SIGHT can be purchased or rent-
ed on Vimeo, iTunes, and Amazon,
while SEEING can be viewed at select
planetariums. For more informa-
tion about the documentary SIGHT
and the other companion products
produced as part of the project, visit
storyofsight.com. EW
Contact information
Batlle: jbatlle55@gmail.com
Crandall: alan.crandall@hsc.utah.edu
Fleishman: dflash50@comcast.net
Garg: gargs@uci.edu
Koenig: kris@KoenigFilms.com
// INNOVATION
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REL.8702 ©2017 Carl Zeiss Meditec, Inc. All copyrights reserved.
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"
The reality is no one has ever done a film like this; no
one has ever done a broad overview of human vision.
"
—Kris Koenig
