Eyeworld

March 2017 • Ophthalmology Business 3 www.OphthalmologyBusiness.org Vol. 8, No. 1 TM March 2017 TM Is it time for telemedicine? Telemedicine services in ophthalmology today and in the future Telemedicine services in ophthalmology today and in the future P. 16 P. 16 OB Cover_March 2017.qxp_Layout 1 2/9/17 1:32 PM Page 2 Donald Long Publisher don@eyeworld.org Stacy Jablonski Editor stacy@eyeworld.org Julio Guerrero Graphic design julio@eyeworld.org Susan Steury Graphic design assistant susan@eyeworld.org Carly Peterson Production assistant carly@eyeworld.org Paul Zelin Sales paul@eyeworld.org Jaclyn Talon Sales jaclyn@eyeworld.org ASCRS Publisher: OphthalmOlOgy Business is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591- 2220; fax 703-273-2963. Printed in the U.S. Editorial Offices: OphthalmOlOgy Business, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-273-2963; email: stacy@eyeworld.org. Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703-591-2220; fax 703-273-2963; email: cathy@eyeworld.org Copyright 2017, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033- 4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. From the publisher I n this issue of Ophthalmology Business, we explore the current state and the future of telemedicine services in ophthalmology. Tele- medicine is currently being used most for diabetic retinopathy and retinopathy of prematurity screening, but "informal" uses are be- coming more common. "When a patient wakes up in the morning with a swollen eye or conjunctivitis and he or she doesn't know what to do, you're able to triage the patient. If you don't know what's going on, then you bring the patient into the office—it's not a replacement for good care, it's an adjunct," said Ranya Habash, MD, Bascom Palmer Eye Institute. Read more about the uses of telemedicine as well as the possible barriers in "Is it time for telemedicine?" Imagine this frustrating scenario: The instruments are prepped, implants and machinery are ready, but then the patient doesn't show up, or he or she does arrive but is deemed medically unsuitable for surgery. Same-day surgery cancellations are an inconvenience for the surgeon, the center, the patient, and the person accompanying the patient. What are the primary reasons for these cancellations and how can you avoid them? Read "Cutting down on cancellations" to find out. With so many people watching YouTube and other video sources nowadays, it's only natural that ophthalmologists would turn to videos for patient education. Well-chosen videos have several advantages to im- prove the patient experience, but this requires a thoughtful approach to choice, length, and content. "Videos advance patient education" presents tips for how a practice can maximize its use of videos, including adding a personal touch, making sure the message is clear, planning where to show the video, and more. Also in this issue, John Banja, PhD, medical ethicist and professor of rehabilitation medicine at Emory University, explores the topic of mind- fulness in clinical practice; Roger Balser, managing partner and chief investment officer of Balser Wealth Management, shares how to get into position for a market hit; and much more. We hope you find information in these articles that you can apply to your practice today. We would also like to take a minute to thank the loyal readers of Ophthalmology Business, and let you know that we would like to hear from you. If you have a comment or idea for a future article, please feel free to contact us. Don Long, Publisher

• Blank Page
• Blank Page (1)