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August 2012 EW NEWS & OPINION 23 pect. "We think that it can prevent lens injury or retinal injury with the intravitreal injection and impor- tantly prevent penetration of the needle inside the eye during the subconjunctival injection," he said. "The system eliminates needle pene- tration through the eye wall." Because of the enhanced safety, he said the jet injector is something continued on page 24 The subconjunctival injection Source (all): Gholam A. Peyman, M.D. Adapting to the injector Dr. Peyman sees this as something that retinal and anterior segment specialists will want to add to their armamentarium. "It makes the pro- cedure easy and we think safer to perform," he said. "It is fast and pre- cise." This could help reduce office 2013 continued from page 20 With that and a good idea, anything is possible. It is most important to start with a good idea. "You need to un- derstand what message you want to send to people, what you would like them to know. Around this idea you can build everything. The other things are secondary," said Boris Malyugin, M.D., chief, Department of Cataract and Implant Surgery, deputy director general, S. Fyodorov Eye Microsurgery Complex State Institution, Moscow, who has been both a judge and Film Festival win- ner. Producing a good film isn't without its challenges, even with all of the software available. For Dr. Malyugin, the greatest challenge is time. "I want to ensure that I have a good experience to show in the film. It usually takes 1-2 years to develop the idea, test it in real life, and gain sufficient clinical practice. When I am feeling fully confident in the invention, that is when I start to produce the film." Dr. Malyugin also advised that you have someone from outside of ophthalmology look at your film. "This is helpful because they can give you a wider view of things so you don't focus too much on the details," he said. The beauty of the Film Festival is that there are several categories. Surgeons with varying methods of developing their videos can win awards in different areas. There's a New Producer award for those who have never submitted or won any- thing before, which allows produc- ers to compete against other amateur producers. Who should consider submit- ting a film to the Festival? Dr. Fishkind said, "I think anyone could be doing it. The only thing that sep- arates me as a producer from some- one who doesn't do it is the fact that I do it; I take the time, I have the in- terest, I sit down, and I put my intel- lectual qualities and creative juices together and produce a video." EW Editors' note: The doctors mentioned have no financial interests related to this article. Contact information Assia: assia@netvision.net.il Fishkind: wfishkind@earthlink.net Malyugin: boris.malyugin@gmail.com Werner: liliana.werner@hsc.utah.edu logjams. "If there are a lot of pa- tients who need injections, we can do this rapidly. With the standard procedure, we have to be a lot more careful where to inject and how far inside the eye to penetrate with the needle," Dr. Peyman said. He is espe- cially excited about the safety as- Learn more at AAO booth #3072