Eyeworld

FEB 2012

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/78719

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104 EWOphthalmology Business February 2012 2012 Technology Update Ophthalmology Business eZINE will be hitting your inbox this month. EHR isn't just for government compliance EHR has the potential to improve pa- tient care; it can also be used to en- hance your marketing tools. Read about how to improve distribution of your practice newsletter, target spe- cific patient audiences, eliminate SPAM, and develop relationships with affiliate vendors using EHR. Can you see what I'm saying? While you may be an expert at analyzing the data collected during an eye health exam and identifying disease, how adept are you at recognizing the four basic personality styles? • Synchronize with the way your employees and patients communicate • Listen more carefully to word choices • Become more flexible when speaking and listening to others

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