4 Ophthalmology Business • December 2016
6 Virtual Care Clinic transforms
traditional health care model
Innovative program at USC will begin within ophthalmology
by Vanessa Caceres
8 How potential patient research improves
your LASIK marketing
Part two: Benefits of local market surveys
by William B. Rabourn Jr.
11 When physicians get sick
Overcoming denial and stigma to do what's right for your health
by Liz Hillman
14 7 tips for presenting refractive cataract
surgery to patients
How to talk about out-of-pocket refractive options for cataract surgery
to increase conversions
by Liz Hillman
18 Long-term indicators can provide
buy or sell signals
Long-term indicators provide a clear backdrop of what is
going on in the markets
by Roger Balser
20 The "opportunity" in dry eye is the chance
to improve patient outcomes
There are many value-add services that an eyecare practice
can offer to better serve patients
by Patti Barkey
23 Are you sure you're covered?
Review the insurance policies you really need
by Liz Hillman
25 Portable device simulates different IOLs
before surgery
Could help determine patient preference,
tolerance before implantation
by Liz Hillman
6 Virtual Care Clinic
8 Benefits of local market surveys
Contents
20 The "opportunity" in dry eye
25 Device simulates IOLs before surgery
