Eyeworld

EW NEWS & OPINION November 2016 17 by Liz Hillman EyeWorld Staff Writer 20 years of EyeWorld covers How the face of the magazine has changed over the years L ooking at the covers of EyeWorld from 1996 to present day, it's obvious that much has changed. At the same time, a familiar feel has been maintained that remains true to its original brand. Since the first EyeWorld cover, the masthead has expanded, the logo has been tweaked, and the font adjusted, but perhaps the most drastic change is in the cover's imagery. While stock photos, illustrations, and 3-D scien- tific images were more prevalent in EyeWorld's early years, new tech- nology—and a partnership with a talented ophthalmologist—gave the magazine access to clinical images of stunning quality. As EyeWorld celebrates its 20th anniversary, we're taking a look at the evolution of the cover of this award-winning ophthalmology news magazine of the American Society of Cataract and Refractive Surgery. These covers have featured clinical photographs, scientific graphics, cartoon illustrations, portraits of leaders in the field, and more. EyeWorld's first issue was pub- lished in October 1996 and featured a 3-D graphic of a partial cross- section of the eye. The headlines centered on refractive surgery with other news including what health care could look like under then presidential candidates Bill Clinton and Bob Dole. "In those days to get good photography was difficult because we didn't have digital photogra- phy," said Karl Brasse, MD, Eyeland Design Network, and eye centers, Vreden, Germany, and Eibergen, Netherlands. "When you did a slit lamp image, you had to have the right aperture and exposure time. It was difficult in those days." Unlike with digital photogra- phy, you also had to wait for the film to be developed to see if you even captured a successful shot, said Dr. Brasse, whose long-standing interest in ophthalmic photography grew—with the help of a graphic designer—into marketing and pa- tient education for his practice and eventually led to the formation of Eyeland Design Network, a company that has created 3-D images, stock photography, multimedia presen- tations, and more. The number of options to choose from were also limited in the early days due to the difficulty in getting the image you wanted in the first place. Dr. Brasse met EyeWorld publish- er Don Long at an ASCRS meeting, and the pair began a relationship where Dr. Brasse could be called upon to help create EyeWorld's cover images to illustrate the feature series of that issue. Bringing on digital photography in the late 1990s and early 2000s made the process of tak- ing photos at the slit lamp infinitely easier, faster, and provided more options from which to choose. "The way you brought in the light with the slit lamp to do a colorful and emotional illumination of the images and with the devel- opment of the digital technique, everything went so much better and so much faster," Dr. Brasse said. "We had many more exchanges and Don had wishes of what he wanted to have on the cover. I was watching out for surgeries, patients to depict that, to fulfill the vision. That was quite successful and ever since there came new ideas from [the EyeWorld] side and from our side." In the beginning of his relation- ship with EyeWorld, Dr. Brasse only did a few covers each year. For the past 10 years, however, Dr. Brasse usually does 11 out of the 12 covers each year. The one cover he doesn't do each year is the ASCRS•ASOA show issue, which usually features an image of the host city. If you flip through recent issues of EyeWorld, you'll see a wide range of images: complicated cataract cases, beautiful shots of a digital- ly enhanced iris, the road map of retinal blood vessels, angle anatomy through a gonioprism, laser surgery, and more, among some covers that featured non-clinical images. "We've done everything—ante- rior, posterior—whatever was needed by EyeWorld," Dr. Brasse said. Dr. Brasse said his main goal is to show science and pathology of the eye in a beautiful way. The November 2015 (Vol. 20, No. 11) cover image of an eye reflected into a liquid drop coming from a medication bottle and that drop also being reflected in the eye below won an award for cover photography from the American Society of Business Publication Editors (ASBPE). "I consider eyes extremely beau- tiful, with a beautiful function, and they deserve to be depicted nicely in a scientific way, in an artistic way," Dr. Brasse said. "Even a cataract can look beautiful or pseudo-pigment dispersion syndrome can look fan- tastic if you illuminate it nicely, and you can get beautiful images." EW Contact information Brasse: info@augenarzt-vreden.de Featuring … Glaucoma medical treatment Extending the duration of glaucoma medication — P. 44 Navigating through the sea of medications — P. 46 Non-adherence in glaucoma therapy — P. 48 New therapies in glaucoma — P. 52 Table of contents P. 4, 6 How are we aligning toric IOLs? Practicing ophthalmologists weigh in — P. 35 VOL. 20, NUMBER 11 November 2015 The news magazine of the American Society of Cataract & Refractive Surgery USA Vision problems after brain trauma — P. 26 Dry eye disease and depression — P. 40 Refractive error — P. 77 digital.eyeworld.org An ASCRS Publication Medical treatment for glaucoma saves sight, but there are still challenges and unmet needs. Experts discuss the key issues of glaucoma medical therapy and provide an update on new developments. EW_November Cover 2015-DL.indd 1 11/4/15 12:16 PM www.eyeworld.org VOLUME 15, NUMBER 2 February 2010 Winter Update meeting — page 38-39 The News Magazine of the American Society of Cataract & Refractive Surgery CORNEA Crosslinking for keratitis — page 54 CATARACT HCTR — page 41 GLAUCOMA Calculating glaucoma risk — page 84 Complete table of contents — pages 4, 6 Glaucoma detection — page 60 Treatment strategies — page 62 SLT— page 64 Combined procedures — page 69 Economics of management — page 71 Tool Time Drainage devices — page 76 Cover Feature: GLAUCOMA February 2010 cover_September 07 cover-dl.qxd 10/25/16 10:44 AM Page 1 www.eyeworld.org VOL. 18, NUMBER 4 April 2013 The News Magazine of the American Society of Cataract & Refractive Surgery USA Music soothes during surgery — P. 31 Glaucoma fellowship interest grows — P. 58 Featuring … Dry eye and the ocular surface Up-and-coming technologies may be key for management of dry eye — P. 40 New formulations seek to protect ocular surface — P. 42 Promising therapeutics in the pipeline — P. 46 Managing dry eye in glaucoma, retinal patients — P. 50 An ASCRS Publication Tools & techniques: Miniature soft silicon clamp assists with intrascleral haptic fixation of IOLs — P. 28 Table of contents P. 4, 6 Niacin-induced macular edema — P. 38 April cover 2013-final_Layout 1 3/22/13 11:28 AM Page 1

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