4 Ophthalmology Business • September 2016
6 When the doctor becomes the patient
Ophthalmologists gain new insights, empathy after undergoing
ocular surgery themselves
by Liz Hillman
8 Appointment booking in just a few clicks
Online scheduling appeals to a small but growing number of patients
by Vanessa Caceres
12 How potential patient research improves your
LASIK marketing
Part one: The benefits of multi-market surveys
by William B. Rabourn Jr.
16 Operating on people you know: Should you?
Shouldn't you?
From family members to colleagues to neighbors, what to consider
when they want you to do their surgery
by Liz Hillman
20 Website uses crowdsourcing to solve
tough medical cases
Could ophthalmic physicians benefit from participating?
by Vanessa Caceres
24 The benefits of exchange traded funds
Why exchange traded funds may be one of the most innovative
financial instruments in the money management industry
by Roger Balser
25 10 tips for mastering web marketing
Harness the power of the web to draw patients to your practice
and keep them coming back
by Lauren Lipuma
6 When the doctor becomes the patient
8 Appointment booking in just a few clicks
Contents
24 The benefits of exchange traded funds
25 10 tips for mastering web marketing
