Eyeworld

July 2016 • Ophthalmology Business 25 they can be described as pushy or dominating, they are also practical and independent. Two professions associated with a Driving personality include ER physicians and attorneys. Expressive: "I want" The Expressives in a practice tend to be the most sociable. Verbal, outspo- ken, emotional, and enthusiastic are a few words used to describe those who are Expressive. They can be loud, animated, and easily distracted as well as open, warm, and talkative. The model from Merrill and Reid says that Expressives can be excitable and undisciplined at times, but they are also known for their friendliness and enthusiasm. Counselors, actors, and salespeople all tend to have Expres- sive traits. Amiable: "I feel" In contrast with the Driving and Expressive personalities, those classi- fied as Amiable are quieter and more slow and steady. They can be friend- ly, just like an Expressive personali- ty, but they also will focus more on listening to what someone has to say. The Amiables are the patient peace- makers in an office; on the negative side, some can be described as con- forming or unsure of themselves. Analytical: "I think" As the name implies, those in the Analytical category are the quieter thinkers in an office. Their facial expressions and eye contact are more limited than those in the Expressive and Amiable category. The Analytical with others to be brief and efficient. "They want the succinct bullet points," Mr. Hecker said. People within the Driving classification tend to have a louder voice, intense eye contact, and want to control a conversation. Although patient interaction continued on page 26 Driving: "I will" People with a Driving personality are usually business-oriented, competi- tive, confident, natural-born leaders, task-oriented, and decisive. They tend to focus on the bottom line, and they like their communication Driving Tell what first Focus on the present Be brief and efficient Get to the bottom line Allow them to make decisions based on options provided Expressive Tell who first Focus on the future Relax time constraints Show personal interest and involvement Compliment them and recognize accomplishments Amiable Tell why first Focus on tradition Be easy and informal Detail how to accomplish objectives, 1 item at a time Support accomplishments with personal attention Analytical Tell how first Focus on past, present, and future Stress facts and data Focus on detail and accuracy Be quietly patient while they evaluate the data Source: Alcon; Merril and Reid 5 tips for interaction with each personality type

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