12 Ophthalmology Business • March 2016
by Vanessa Caceres, Contributing Writer
Changing looks,
changing procedures
and director of oculoplastics, Soll Eye,
with 3 locations in Pennsylvania and
New Jersey.
Treatment is also starting earlier
because both the quality and range of
treatments available are so much better
than 10 or 20 years ago, said Jeffrey
Liegner, MD, Eye Care
Northwest, Sparta, New Jersey.
Women are not the only ones
clamoring for cosmetic oculoplastic
procedures or plastic surgery these
days; there are more men who want
work done as well, Dr. Liegner said.
the picture. Physicians are finding
distinct trends in what their patients
want based on their age.
"Patients are starting to look at
cosmetic procedures as regular mainte-
nance. In the 1980s and 1990s, many
patients would have one facelift and
that would be it. Nowadays, patients
have so many options available to
them to treat and prevent every aspect
of the aging face," said Paul B. John-
son, MD, director, Rittenhouse Center
for Aesthetic Medicine, Philadelphia,
How oculoplastic,
plastic surgery
demands change by
age
J
ust about everyone wants
to look younger—and
more and more people
are demanding a fountain
of youth at a younger
age.
That's where plastic surgeons and
oculoplastics specialists are entering
