Eyeworld

MAR 2016

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/649626

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March 2016 • Ophthalmology Business 21 by Roger S. Balser Stick with the plan, Stan that when the markets are going hay- wire, folks really don't want to discuss strategy. They prefer panic and chaos, and tend to rip up their game plan to plod along with the uninformed and dump everything. They abandon their game plan. As an investor, wholly trusting your investment strategy isn't easy. It doesn't matter what strategy you subscribe too, be it buy-and-hold, value investing, or my personal favorite, relative strength. All strategies will at some point in time hit a rough patch and subsequently underperform. And forcing them to develop a disciplined playing strategy that is centered on their individual strengths and weak- nesses—a winning game plan that the golfer can trust even after the dubious double bogey on the famous 13th hole. Can you imagine any of these pro golfers not planning a strategy for this tournament? Just like golf, investing also re- quires a disciplined game plan. I find it very interesting that when the markets are calm and I speak with a prospective client for the first time, I always talk in general terms about strategies. But it seems to me Game-changer investing A ugusta National Golf Club in Au- gusta, Georgia will once again play host for the 2016 Mas- ters Tournament, slated for April 7. If you're a golf fanatic like me, I'm sure you're anxiously anticipating the showdown among the sport's newest generation of superstars like Jordan Spi- eth, Jason Day, and Rory McIlroy. The Masters Tournament chal- lenges its vaulted participants by continued on page 22

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