EW NEWS & OPINION
December 2015
15
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diabetic and haven't been in our
offices in more than a year," he said.
On a grander scale, practices can
also use the ASCRS Clinical Survey
as an internal benchmarking tool,
Mr. Fundingsland said.
"Reviewing the survey data—for
something like implementation of
electronic medical records systems—
can help a practice determine if it's
ahead of the curve, right on it, or
lagging behind," he said. "And that
can lead to changing strategies to
meet the practice goals." EW
Editors' note: Drs. Donnenfeld and
Gossman have no financial interests
related to this article. Mr. Fundingsland
has financial interests with the
Fundingsland Group, which supports
the administration of the ASCRS
Clinical Survey.
Contact information
Donnenfeld: ericdonnenfeld@gmail.com
Fundingsland: brad@tfgeducation.com
Gossman: n1149x@gmail.com
Survey
type
Advantages Disadvantages
Mail • Easy, cost efficient
• No interviewer,
respondents may
be willing to share
information
• Response rates
typically low
• Not appropriate
for low literacy
audiences
• No interviewer,
respondents
can't be questioned
Phone • Large scale
accessibility in
many countries
• Rapid data
collection
• Quality control
• Anonymity
• Flexibility
• Lack of visual
materials
• Call screening
is common
• Limited open-
end questions
• Wariness
• Inattention
Online • Low cost
• Automation and
real-time access
• Less time needed
• Convenience
for respondents
• Design flexibility
• No interviewer
• Limited sampling
and respondent
availability
• Possible
cooperation
problems
• No interviewer
In person
(face-to-
face)
• Good response
rates
• Longer interviews
more likely to be
tolerated
• Attitude can be
observed
• Expensive
• Time-consuming
• May produce a
non-representative
sample
Figure 1. Advantages and disadvantages of survey methods
Source: Food and Agriculture Organization
