EW Ophthalmology Business
132
March 2011
An
ASCRS Publication
FEBRUARY 2011
www.OphthalmologyBusiness.org
EVEN IN OPHTHALMOLOGY, THERE'S AN "APP"
FOR THAT
P.6
10
POPULAR APPS FOR OPHTHALMOLOGISTS
P.10
Is
femtosecond
cataract surgery
right for your
practice?
P.18
eZINE
P.24
TM
Ophthalmology Business
In it you will find …
Dr.
Banja,
an
ethicist
from
Emory
University,
discusses
how
to
maintain
an
ethically
sound
therapeutic
relationship
with
your
patients
when
considering
the
use
of
premium
IOLs
iOS applications are begin-
ning to have a presence in
ophthalmology by providing
tools that can be used for
clinical, educational, and
marketing assistance
Even in ophthalmology, there's an "app" for that
• Apps assist in training, research
• Apps "revolutionize" patient counseling
• Apps provide more depth in education
• Hurdles for apps
See if your favorite app is in the top 10.
Share your favorite!
Facing the ethics of premium IOLs
Should practices dive in and
invest in this technology as
soon as it becomes available
to the U.S. market?
A measured approach with the
femtosecond laser for cataract surgery
• The role of declining reimbursements
• Changing the business focus
• Avoid rushing in
The answer to that question
largely depends on your
practice's personality, patient
pool, and desire to stay on top
of the game
Is femtosecond cataract surgery
right for your practice?
• The innovator and the careful observer
• The competitive edge
• Cost factors
