Eyeworld

92 | EYEWORLD | DECEMBER 2022 P RACTICE MANAGEMENT by Fielding Emmott and William Rabourn Jr. About the authors Fielding Emmott Copywriter Medical Consulting Group Springfield, Missouri William Rabourn Jr. Managing Principal Medical Consulting Group Springfield, Missouri "T his is the year." The new year resolution cli- ché enters our collective minds as holiday excitement settles down and the year winds to a close. New year resolutions may evoke eye rolls and general indifference from some, but others use these resolutions to their advantage, marking a time to organize and prepare for the incoming challenges of the year ahead. Janu- ary is an important month for businesses, and arguably the most important month for achiev- ing new year resolutions. A successful year necessitates a successful January. Utilize time off during the holidays to analyze branding, employees, and operations. Executing the first month will set the stage for the rest of 2023. Modernize visuals When analyzing the branding and visuals of a business, it's not always the fanciest building or slickest logo that resonates with customers. That said, neglected, antiquated branding can leave a bad impression on current and potential patients. Most businesses have updated their branding and visuals at some point, if not gone through an entire rebrand. In the last few years, Walmart, Mastercard, Volvo, and Medical Con- sulting Group have refreshed and modernized their brands. Brands in the medical field can create branding intended to reflect their services: high- end, sophisticated, complex. Researching the modern style of branding will show that cleaner, simpler branding can be more easily applied to the locations it may live these days: websites, digital platforms, email, social media, etc. To create more cohesive branding, the trend these days is to keep it clean, minimal, and sharp. Rebranding or refreshing a brand is never a "flip of the switch" but rather a gradual inte- gration of a newly refined, sharper look to the business. As direct mail gives way to email, and commerce and communications become more digitized, brands must adapt to the changing environments where business visuals live. To make branding look good anywhere, consisten- cy and clarity are crucial. Cultivate positivity Imagine a workplace where employees are uninspired, stressed, and confused. What is the likelihood that business is running efficiently? Even if operations are streamlined and doctors are executing perfect procedures, negative employee morale will negate these efforts. Realistic resolutions for 2023 continued on page 94 In the last few years, several companies, including Medical Consulting Group, have refreshed and modernized their brands. Source: Medical Consulting Group

• Blank Page
• Blank Page (1)