Eyeworld

56 | EYEWORLD | APRIL 2022 ANNUAL MEETING PREVIEW ASCRS NEWS Contact Rowland: Laureen@asoa.org by Liz Hillman Editorial Co-Director About the source Laureen Rowland, CAE ASOA Executive Director Fairfax, Virginia will be held for 90 minutes on both Saturday and Monday on a variety of topics. More than 95 practice management courses will be offered throughout the meeting. Tags have been added to certain courses to help attendees identify the following learning pathways. • MD Business Essentials: These are ASOA practice management courses recommended for physicians and provide essential business management education. • Mid-Level Manager: These are recommend- ed for those who are currently or seeking to become mid-level managers. • ASOA Essentials: These are recommended for all skill levels. These courses provide a foundation in the fundamentals of ophthalmic practice management. • Advanced Admin: These are recommended for those with 10+ years' experience looking to further their professional education. • ABC (Administrator Beginners Circle): These are recommended for those with 4 or fewer years' experience in ophthalmic practice management. ASOA Pre-Conference Deep Dives take place ahead of the Annual Meeting on Friday. They include Part 1 of the Certified Ophthalmic Executive (COE) Review (Part 2 takes place Saturday afternoon); "Finance 201 and Be- yond: Learning the Language for a Seat at the Table," designed for those familiar with basic financial concepts but with a need to develop deeper knowledge; and "The Intentionality of A look at the ASOA Annual Meeting T he ASOA Annual Meeting in conjunc- tion with the ASCRS Annual Meeting will host 1 day of Pre-Conference Deep Dives followed by 4 days of its main program, which includes general sessions, roundtables, and practice management courses. "The ASOA Annual Meeting offers attendees the opportunity to learn from their peers and trusted industry experts, share challenges and solutions, and network, net- work, network," said ASOA Executive Director Laureen Rowland. "This meeting consistently ranks as one of ASOA's top membership benefits (although it is open to non-members as well), with programming described as best in class." In fact, 99% of attendees from the 2021 ASOA Annual Meeting said they would recom- mend the meeting to colleagues. The highlight of the ASOA Annual Meeting is always its General Sessions. Saturday's Open- ing General Session will feature keynote speaker Bill Stainton, a 29-time Emmy Award-winning producer, who will speak about "Connecting the Dots: Breakthrough Thinking for Ophthal- mic Professionals," how practice administrators can incorporate innovative thinking into their day-to-day lives. Monday's General Session will feature keynote speaker Laurie Guest, a former administrator who will address how to achieve customer service excellence and staff develop- ment in her talk "Life in the Espresso Lane: How to be Smooth, Bold, and Balanced in a Fast- Paced World." "ASOA's speakers are known for the message they deliver but also their presentation style," Ms. Rowland said. "Historically, our Opening General Session speaker is engaging and uplift- ing, setting the tone at the start of the meeting. The goal is to have attendees leave that session enthused and ready to learn. With so much stress, and often negativity, in practices these days, it's important for our attendees to hear the positives about themselves and the leadership they provide." In addition to the General Sessions, ASOA is known for its interactive roundtables, which

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