MAY 2013

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/129516

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Page 63 of 86

Coming soon … the June issue of Ophthalmology Business In this issue: Six ways to generate more leads from your ophthalmology website Are you using your online presence to its fullest potential? This article contains six tips to focus on if you want more leads out of your website. EHR conversion: Space, staffing, and flow considerations Learn why it is important to add space, staff, and flow to the list of items to evaluate when choosing an EHR system. Brown to blue: Procedure changes eye color A new laser procedure in pilot development could turn brown eyes into blue eyes, permanently. Find out how it works and its potential for the future. Eye on your money: Insightful answers in your interest Defined benefit plans, particularly the new breed of plans known as "cash balance plans," are often a slam dunk for high earning professionals. Certified Financial Planner W. Ben Utley shares the details you need to know. Tips for marketing an optical dispensary Ophthalmology Business shares tips and techniques to help promote optical dispensaries and make them appealing to patients. Visit digital.ophthalmologybusiness.org for the latest issue.

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