Eyeworld

N EWS 30 | EYEWORLD | MAY 2020 COVID-19 NEWS YOU CAN USE Contact Baldwin: lbaldwin@BSMCONSULTING.com Haudan: jhaudan@rootinc.com Denny: kjdenny1@gmail.com Maller: bmaller@BSMCONSULTING.com Along the same vein of seeking advice, Mr. Haudan recommended deputizing "opportunity scouts." Get your team involved in imagining a response to various situations. "Their ideas for weathering the storm on both the cost and revenue sides of the business are often better than what most leaders could implement on their own," he said. Take care of yourself "The airlines use a great line during their pre- flight safety messages—put your oxygen mask on first," Ms. Baldwin said, noting that taking care of yourself demonstrates true leadership. It can be easy to let one's own physical and emotional needs slide when focusing on tasks related to crisis management, but Ms. Baldwin said it's healthy to make time for each of these. Even a 10-minute walk a few times a day can provide a much-needed energy boost. Adequate sleep is also essential, in addition to proper nutrition and hydration. As for spiritual needs, Ms. Baldwin said these may look different among individuals and "could include meditation or mindfulness, a nature walk, or anything that fills your tank." Acknowledging gifts and expressing gratitude can help one's mental state as well. "Whatever it is for you, becoming more consciously aware and expressing gratitude is a wonderful way to boost your spirits—and the spirits of others—during this difficult time," Ms. Baldwin said. our knowledge, while reassuring patients that medical science is working hard to increase our effectiveness," he continued. Dr. Denny said his team communicated with patients at several points in the COVID-19 situation and reassured them that they could contact the team via email for urgent matters. "We're not seeing patients in the office un- less there is a need to, but they can reach us this way. So they're not alone," Dr. Denny said. Understand what's within your control Very quickly in a crisis, leaders have to fo- cus on what's within their control, creating a solutions-based plan with confident, decisive actions, Ms. Baldwin said. Mr. Haudan recommended having mem- bers of a core team write down their thoughts and discuss as a team what's within their control vs. not. "For the things that are within our control, look at them with fresh eyes and out- line new ways to approach them in the current environment," he said. Prepare for mistakes, take advice One of the main points Dr. Denny made was to be prepared to make and acknowledge mis- takes, listening to advice that might lead toward a better decision. Dr. Denny said he originally planned to still host his Department of Oph- thalmology grand rounds in person, taking pre- cautions with adequate space between attend- ees, no hand shaking, etc. But after proposing this, some trusted colleagues approached him and suggested video instead, which has allowed spirited discussions but to an even wider audi- ence than before. "While ophthalmologists aren't on the critical care frontlines with COVID-19, we are responsible for keeping our practices viable until we can resume care. Trusted advisors and colleagues are a godsend, since it's not possible to be an expert about every possible question," Dr. Denny said, adding later that he took BSM Consulting's March 26 webinar "Business Sur- vival Through The COVID-19 Crisis," which he called a "master class on leadership through this challenge." continued from page 28 7 things leaders should do in the time of crisis From Bruce Maller in the BSM Consulting March 26 webinar •Get educated •Act the part of a leader •Be decisive •Be selfless •Be hopeful •Be clear, be conscience •Demonstrate empathy

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