MARCH 2020 | EYEWORLD | 97
I
Contact
Gilmore:
ogilmore@salemeyedoctor.com
Greenwell:
nickigreenwell@hotmail.com
Hunter:
KHunter@piedmonteye.com
should increase them every year by $2," Mr.
Gilmore said, adding that the practice has not
increased these fees in several years.
In terms of expenses, Mr. Gilmore said that
the practice is looking very closely at its staff
to ensure the practice is using them efficiently.
"We have a couple of staff leaving, and we
will take a hard look at whether or not we will
replace them," he said.
Finally, Mr. Gilmore said that practice is
working with Brevium, a data mining system,
because it is important that the schedule is
full. "We have never had to do this in the past
and have been fortunate that our schedules
are typically full," he said. "However, we have
thousands of patients who have not been back
to see us in the last 5 years. We are working at
recapturing some of those patients."
with them." He added that the national average
is 20–25%. "I know there are some clinics that
are as high as 60–70%," he said. "By increasing
our percentage to 20%, we could increase our
revenue approximately $250,000 for the year,
with potential to do even more."
Mr. Gilmore said that the practice also has
a strong optical department, which will be an
asset moving forward. "You can always increase
the capture rate and sell more glasses," he said.
"We are also taking a hard look at our lens fees,
as we have not increased them for quite some
time."
The practice also worked to get a better
contract with its lab to decrease lens costs. "We
want to make sure that we are not overpriced in
the marketplace, but at the same time, we don't
want to be leaving money on the table if we
could be charging more," he said.
The practice is planning a $2 increase in
refraction fees. "I had a consultant tell me you
Relevant disclosures
Gilmore: None
Greenwell: None
Hunter: None
