Eyeworld

Media Kit 2020

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: https://digital.eyeworld.org/i/1174006

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EyeWorld.org Traditional banner ad advertising is available. Contact your sales representative for more details. EyeWorld Weekly E-Newsletter EyeWorld Weekly is a weekly multimedia summary of the top ophthalmic clinical, industry, and research news and events from around the globe. EyeWorld Weekly is broadcast by email each Friday to more than 17,000 eyecare providers throughout the world. The e-newsletter is also posted and archived to the EyeWorld.org main site and digital.eyeworld.org, our site optimized for mobile devices. Circulation average: Average number of emails delivered: 17,681 (8,461 USD; 9,220 INT) Average open rate: 19.26 % Average total unique opens: 3,407 Digital.EyeWorld.org Digital.eyeworld.org is EyeWorld's web- based, mobile-optimized site. Users may view the current edition, past editions, and all other publications available from ASCRSMedia including supplements and digital media. Viewers can download an issue, send articles via email or a variety of social media outlets, and bookmark items for later viewing. Metrics (month of April 2019) Average Issue views: 921 Average monthly page views: 17,774 Unique visitors: 490 Digital.EyeWorld Advertising Opportunities Cover 1 Prestitial For each digital issue of EyeWorld on this site, a single digital-only adver- tising opportunity is available. In landscape mode, the ad will appear as the left hand page of a front cover spread. The cover of the issue is the right hand page. In portrait mode, the ad is the first page that appears on the screen after selection of an issue, followed by the front cover. In either mode, the first item that the user sees when opening this issue is the cover 1 advertisement. $1,000 net Landing Page Banner Banner advertising is now available on the digital.eyeworld.org website. Your banner ad will appear on the lower left-hand side of the homepage. The cost for this new opportunity is $750.00 net for 1 month. Embedded Video All advertisers in the print edition of EyeWorld automatically have their ad included in the mobile-optimized electronic version. Embedded video within an advertisement: $500 per video New: Direct Advertising Email Blast ASCRSMedia offers up to two monthly promotional email blasts for pur- chase. These are meant to be promotional/commercial in nature and can be sent to full member/nonmember list or to a targeted demographic of ASCRS membership. For pricing details, contact your sales representative. ASCRS Podcast (over 1 million downloads) The ASCRS Podcast Library has accumulated more than 450 audio programs on current topics in ophthalmology. Our producers and clinical advisors scan the wide range of news and clinical information available from a variety of sources, including live meetings and peer-review journals, and choose two topics per month to discuss. As a sponsor, a full podcast episode dedicated single topic is available. Or a sponsor may choose to provide an intro- and/or outro commercial. Contact your sales representa- tive for more detailed pricing. Metrics: Statistics consistently show that podcasts are downloaded ap- proximately 1,192 times over the course of a year with continued growth.. Advertising: Two podcasts are produced per month, for a total of 24 per year. Advertising spots are available on the front end and back end of each podcast. The spots may be up to 15 seconds in length at the beginning of the podcast. At the end of the podcast, spots may be up to 30 seconds in length. All podcast advertising spots are subject to review and approval by ASCRS. DIGITAL ADVERTISING 10

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