Eyeworld

26 | EYEWORLD | APRIL 2019 ASCRS NEWS by Suzanne Kitts ASOA Manager of Strategic Initiatives Contact information Kitts: suzanne@asoa.org T he more informed your practice manage- ment team, the more efficiently they run operations, scheduling, revenue cycles, productivity, human resources, clinic flow, and more. Whether you employ a seasoned administrator/CEO with mul- tiple department head reports or a newer practice manager with a small team, those you partner with to lead and oversee your ophthalmol- ogy business face internal and external challenges every day. The American Society of Ophthalmic Administrators (ASOA), a strategic partner of ASCRS, helps administrators and practice man- agement staff meet those challenges through knowledge, network, expertise, and advocacy. With access to a broad collection of content, ASOA members—and the practices they serve— gain a competitive advantage to achieve and main- tain professional and practice success. When asked why he encourages his staff to belong to ASOA, Thomas Samuelson, MD, ASCRS president, said, "ASOA provides unparal- leled business management expertise in this rapid- ly changing ophthalmic industry. Our administra- tive team relies heavily on ASOA to stay apprised of the latest updates in practice management. The value of an ASOA member in your practice ASOA NEWS Membership in this unique society makes our practice stronger and more efficient." Intrinsic value for your practice; professional growth for your management team ASOA members consistently rank EyeMail's pro- fessional online discussion forums, where press- ing questions are answered by experts and peers, as the most valued member benefit. More than 349 ASOA members have challenged themselves to earn ASOA's Certified Ophthalmic Executive (COE) credential, elevating and codifying their knowledge to run the business side of the prac- tice. ASOA members give high ratings for in-per- son professional education at the Annual Meet- ing and regional meetings where they build key relationships and take advantage of on-demand webinars and podcasts. The award-winning mag- azine Administrative Eyecare (AE) and the ASOA Resource Library are full of practical tools and re- sources available only through ASOA. The ASOA Learning Center and one-on-one assistance meeting regulatory requirements are other valued member benefits. ASOA members also enjoy exclusive access to ASOAnalytics for ophthalmic practice benchmarks and compensation studies to • 2,689 members • 349 COEs • 462 ABC members • 209 Subscribers • 9 Surveys • 22+ Key benchmarks ASOA: The year in review ASOAnalytics

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