Eyeworld

EW MEETING REPORTER 70 December 2018 EyeWorld/ASCRS reports from the 2018 OIS@AAO, October 25, Chicago ophthalmology differs from other medical specialties, noting the great partnership between industry and ophthalmology. Ophthalmologists have a greater appreciation for innovation, he said, and are often more receptive to innovative new products and know how to work with industry in ways that other specialties don't. When asked what he would tell smaller companies, Dr. Roberts said that if you're looking to the future, it's not just what you're doing, it's the "who, where, and how much." "Who" starts with who is going to be delivering the product, he said. If it's a diagnostic device, is it up to the doctor, care extender, or patient to deliver it? Anything a doctor has to do himself or herself becomes a much bigger burden, as opposed to something a patient can administer. Similarly, you have to consider the "where," Dr. Roberts said. Does it have to be done in a doctor's office? If so, it could be taxing on a discussed surveying administrators around the country on the amount of time they schedule per patient. More time may need to be allotted per patient if it seems the patient will be asking a lot of questions. In fact, he said that 45% of those surveyed responded that they now build in almost twice the amount of time per patient. In addition to asking more questions of their doctors and ad- ministrators, patients may find bad information on their own, so prac- tices spend almost an equal amount of time correcting misinformation, Mr. Speares said. It's interesting how practices are trying to build a chain of informa- tion for patients before they come through the door, he observed. Though self-education can be a disadvantage, it can also be a benefit when patients learn more about some of the new technologies avail- able, Mr. Speares noted. Mr. Meury commented on how T he 2018 OIS@AAO meeting featured several company showcases and panels on a variety of topics across ophthalmology. Masters of the Industry The popular "Masters of the Indus- try" session was back at this year's OIS@AAO. It was moderated by Jim Mazzo (Carl Zeiss Meditec, Jena, Germany) and featured panelists David Endicott (Alcon, Fort Worth, Texas), Tom Frinzi (Johnson & Johnson Vision, Santa Ana, Cali- fornia), William Meury (Allergan, Dublin, Ireland), Ludwin Monz, PhD (Carl Zeiss Meditec), David Parke II, MD (AAO, San Francis- co), Calvin Roberts, MD (Bausch + Lomb, Bridgewater, New Jersey), and Steve Speares (ASCRS•ASOA, Fairfax, Virginia). Mr. Speares was asked to com- ment on the impact on practices of more patients who are self-informed prior to consulting with a doctor. He EyeWorld/ASCRS reports from the 2018 OIS@AAO Sponsored by

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