Eyeworld

Take a walk through Goldman Eye and you'll see the office is engineered to delight – sleek design, the latest ophthalmic technology, and even chandeliers and hidden doors. The practice is the vision of David A. Goldman, M.D., a Bascom Palmer Eye Institute alum and self-proclaimed "gadget freak," who pleases his demanding clientele and lean staff by establishing a new standard of practice efficiency and modern aesthetic. Doing more with less Because staff is typically a practice's most expensive cost, improving workflow and efficiency on a day-to-day basis is critical for growth. At Goldman Eye, investment in fully integrated diagnostic equipment creates the opportunity to see more patients with less staff. "Although diagnostics can be expensive up front, that cost comes back to you in terms of saved time," explains Dr. Goldman. "For example, instead of taking 5-15 minutes and another technician to get a slit lamp image, I just do it myself and it takes a couple of seconds to capture and upload to our electronic records." "Love at first sight" The diagnostic equipment Dr. Goldman chooses? A set of Haag- Streit BQ 900 ® LED slit lamps with IM 900 imaging systems integrated through four complete XOMA Systems from Reliance Medical Products with EyeSuite ™ Software. Rounding out his office is a group of LENSTAR optical biometers. "The XOMA System immediately blew me away," says Dr. Goldman. "It's very clean. There's one plug that goes into the wall. Wires are hidden, while all the lines are contemporary and high-tech. To be able to have the features that we do – with digital integrated imaging giving us instant high-quality data – really puts XOMA, and my practice, light years ahead of everything else." MAKE YOUR PRIVATE PRACTICE SOMETHING TO SEE. Designed with the future in mind. Image by Juan Silva Photography Today's patients aren't easy to please. To meet and exceed their expectations takes a vision that extends from waiting room to exam lane. Goldman Eye in Southern Florida is an exciting case study into how practices can be built for the 21st century and beyond. "When I opened my first practice, and now with our new location, I looked for the best that was out there," explains David Goldman, M.D., owner and operator of Goldman Eye in Palm Beach Gardens, Florida. "And not just the diagnostic equipment, but the building materials and décor, too… Our patients notice it, and the staff really enjoys being here." To learn more about Goldman Eye, visit goldmaneye.com. To explore the XOMA for yourself, visit xomasystem.com. Dr. David Goldman Goldman Eye: Palm Beach Gardens, Florida "PATIENTS APPRECIATE THAT WE'RE INVESTING REVENUE BACK INTO THE PRACTICE TO MAKE IT AS GREAT AS IT CAN BE." This insert was independently produced byHaag-Streit USA. EyeWorld magazine had no part in its production. The views expressed here do not necessarily reflect those of the editor, editorial board, or the publisher, and in no way imply endorsement by EyeWorld magazine and ASCRS. ADVERTORIAL Visit us at AAO Booth #2226

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