4 Ophthalmology Business • September 2018
6 A hard look at burnout
A study at a single large academic medical center revealed 35% of
physicians across medical specialties were burned out
by Liz Hillman
8 Strong ophthalmic businesses flex all
four digital marketing muscles
Developing and managing a strong digital marketing strategy is a
complex job, but it is made easier by a variety of available tools
by Chase Rabourn and William Rabourn Jr.
12 What drives patient loyalty in ophthalmology and
how to increase it in your practice
Nationally representative survey finds level of patient loyalty in
ophthalmology is high; physician-patient relationship is key
by Liz Hillman
14 Artificial intelligence in ophthalmology:
Clinical practice and business implications
With AI technologies advancing at a rapid rate, it behooves
everyone with a stake in the outcome to learn and estimate the
quality and scope of AI's clinical applications
by John D. Banja, PhD
16 10 tips to streamline your cataract
surgery instructions
Simplicity, clarity are key
by Vanessa Caceres
20 Four MDs on why they choose to
practice small and how they do it
The pros and cons of a small or solo practice
by Liz Hillman
24 How to manage harassment in your practice
Expert discusses ways to manage violations and create cultural
safeguards that help prevent them from occurring
by Lauren Lipuma
8 Digital marketing
12 Patient loyalty in ophthalmology
20 Pros and cons of a small practice
24 Managing harassment in a practice
Contents
