55
OPHTHALMOLOGY BUSINESS
August 2018
digital.ophthalmologybusiness.org
so at the end of the encounter is
enough to satisfy (even delight)
most patients. But take your own
counsel on this one. We're less
worried about the jovial surgeon
who runs chronically 20 minutes
behind than the wooden clinical
robot who moves efficiently but
joylessly from room to room.
In a 40-patient day, saving just
1 minute of time per patient allows
the typical general ophthalmolo-
gist to magically generate 40 free
minutes. This in turn is more than
enough to see about three or four
patients, which can potentially work
out to a personal pay raise, staff
raise, technology upgrade, etc. It
might even allow you to get home
on time more often.
Of course, some of the time you
spend distracted from your core job
as a physician, surgeon, and busi-
ness owner is not wasted:
• Time spent with staff in the
breakroom now and then catch-
ing up on their lives, families, and
triumphs
• Time spent walking a circuitous
path from your parking spot to
your personal office, checking
out how maintenance is doing on
tidying up the grounds
• Time spent wandering over to the
billing department to thank your
clerks for their special efforts this
month
• Time spent checking out compet-
ing websites for ideas that could
help your practice round out
patient services
• Time spent with your adminis-
trator coming up to speed on last
month's financials and preparing
for the next board meeting
• Time spent in refreshing power
naps and midday meditation,
energizing the pace and output of
the rest of your day EW
OCTOBER 25, 2018
CHICAGO, IL
CELEBRATING
10 YEARS
OF INNOVATION
UNITING OVER
1000 LEADERS
In the development of
ground-breaking ophthalmic
technologies
WWW.OIS.NET
/OIS.NET
@OISTWEETS
/OPHTALMOLOGYSUMMIT
MARRIOTT MARQUIS CHICAGO
Mr. Pinto is president of J.
Pinto & Associates Inc., an
ophthalmic practice man-
agement consulting firm
established in San Diego.
His latest ASCRS•ASOA
books, Simple: The Inner
Game of Ophthalmic Practice Success and the
fifth edition of John Pinto's Little Green Book of
Ophthalmology, are now available at www.asoa.
org. He can be contacted at pintoinc@aol.com or
619-223-2233.
Ms. Wohl is president of
C. Wohl & Associates Inc.,
a practice management
consulting firm. She earned
her Masters of Health Ser-
vices Administration degree
at George Washington
University and has more than 30 years of hospital
and physician practice management experience.
She can be contacted at czwohl@gmail.com or
609-410-2932.
About the authors
