Eyeworld

NOV 2012

EyeWorld is the official news magazine of the American Society of Cataract & Refractive Surgery.

Issue link: http://digital.eyeworld.org/i/91447

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66 EWOphthalmology Business November 2012 November Feature: Patient education Making your patient education message ECHO Patient education doesn't have to begin and end with the office visit. Doctors can take advantage of the connectivity that comes with social media applications like Facebook and Twitter to reinforce that one-on-one time, allowing patients to get the most out of their appointments. Feeling misunderstood? Ignored? How to improve your patients' health literacy You tell your patients what they need to do and warn them what they should not do. You drive your message home by handing them written instructions or printed materials. Later, it becomes apparent that some of them have not followed your instructions. These patients may be "health illiterate," ill-equipped to act upon written and oral instructions you and your staff give them. digital.ophthalmologybusiness.org

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